So My Experience Is Yours
WESII Creative is the public workshop of William E. Schmidt II — published author, naturalist, photographer, retired U.S. Coast Guard navigator, home inspector, and lifelong observer of how people, systems, tools, and the natural world actually work. The ideas here come from lived experience, field awareness, practical problem-solving, and the habit of noticing what others walk past.
Great Blue Heron — X-Wing Reflection, Ohio
Photographed 2019 — © 2026 WESII Creative, LLC
What WESII Creative Does
Hooks for the Fly
The Fly Tier’s Complete, Illustrated Reference Guide
Original edition available used through booksellers. Author-signed year-2000 original copies available directly from WESII Creative. Use the email link below. $24.95 plus shipping. Note: some age yellowing of the new book may have occurred.
WESII Creative develops practical ideas, written works, visual studies, product concepts, and business systems from direct observation and lived experience.
The work ranges from invention and publishing to fan-engagement systems, field journals, photography, and practical system-solving.
Monday Night Baseball: Free It
A proposal to restore baseball’s local reach.
Why I Hate Chipmunks
A comic field grievance with claws and teeth.